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The Magic of Precision Targeting in Digital Advertising: A Guide for Everyone
Imagine you're shopping online for a new pair of sneakers. You look at a pair, but you don't buy them. Later, while scrolling through...
The Pyramid of Customer Awareness
“Are you only marketing to the tip of the pyramid?” In the ceaseless pursuit of sales, countless companies and brands set their sights...
Landing Page Design: Why it Matters
“Your 24/7 Salesperson in a World of Digital Brochures” A common question clients often ask me is “What’s the difference between a...
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